Storytelling is one of the oldest forms of communication. At its core, storytelling is the art of sharing information and engaging people. As a storyteller, you convey your message in a way that stimulates people’s minds and evokes emotion. You can use any medium to tell a good story—photographs, podcasts, videos and even paintings! Here’s a look at ten distinct takes on the art of storytelling, from writers with a vast array of experience. Some focus on the craft of fiction, while others grapple with personal stories or the process of turning grand ideas into compelling narratives. 1. Choose the right story, and make the connection. Great stories have a beginning, middle and end, but for leaders to create a vision for their team, there’s more. Not all stories are created equal, and some stories can create change that works against an organization. Therefore, it’s critical for leaders to be intentional about the As you read, take note of what you personally respond to. Good stories use adjectives and vivid descriptions of people, places, and things. They include concrete details so that the listener can empathize with the beneficiary. A good story includes an emotional angle. A bad story uses lots of insider language, jargon and “we.” Armed with the right structure and data, we are ready to use visuals to tell the data story. Here, Brent offers useful tips in crafting the perfect visual for the data story. 1. Choose the appropriate visualization. Visualizations differ in effectiveness based on the context of the data story. The key is to select the best chart based on the 19. Old Spice: Smell Like a Man. The Man Your Man Could Smell Like is a humorous play on brand storytelling that helped put Old Spice back in the mainstream. The ad literally shows the man you could be if you used Old Spice, therefore aligning the traits of the “perfect” man with the brand. 20. .

stories that are good for storytelling